This Project we researched Branding and looked at how there are so many brands that try and control our society and the ways in which they do this by looking at how they represent themselves.
To understand how brands are represented we mimicked mannequins and ad campaigns which made us realise how unnatural their postures were which makes the clothes look different and makes them hard to imitate.
After research we realised that escaping from Branding was near impossible so we decided to escape to it rather than from it. To Escape to Branding we felt the best way was to select adverts for various activities done during a single day so we could then show a life through adverts.
The backstage filming was used to highlight all the procedures we had to go through to ensure the adverts were staged correctly, which was emphasising how unrealistic they are. It was almost like puppeting a doll to move exactly as you wanted.
To help others understand the steps we went through more clearly, we developed a step by step guide to Escape to the Branded life. This guide allowed us to analyse more closely all the processes went through to get each advert perfect whilst giving instructions to others on how they can live a more perfected life like the adverts.
Also Printed and binded by Me
